Session 3, Chapter 5

THE SIX STRATEGY ANALYSIS
www.studiohp.com

1. E-business channel priorities

CC (click and come) : Sell their product online via website or phonecall, and have a store so the buyer can come to buy directly

2. Organizational restructuring and capabilites

Develop and maintain the web by themself

3. Business, Service and revenue models

Business model : www.studiohp.com provide online service for many things electronic item such as, handphone, PC, GPS, etc. with the simple payment (transfer of banking)

Service model : www.studiohp.com provide delivery service for the customer who bought their product

Revenue model : Get margin provided by the distibutor of the number of electronic sales from their website

4. Marketplace restructuring

Buy side : No
Sell side : Buyer transfer the amount (not using credit card) and seller send the items by courier

5. Market and product development strategies

Market Indonesia territory

6. Positioning and Differentiation Strategies

• product performance : Sell product with detail specification and buyer can negotiate about the price by phone
  

• relationship excelence : Communication via website, mail, phone, or direct